General
1. Who provides Private Thoughts
Private Thoughts is provided by SERENITY RESEARCH AND INNOVATION SRL, CUI 41490155, Trade Register number J2019003117121, with its registered office at Str. Mihai Românul nr. 13, Sc. A, Et. 7, Ap. 68, Cluj-Napoca, Cluj County, Romania. In these Terms, “Private Thoughts,” “we,” “us,” and “our” refer to this company, while “you” refers to the person using the application or website.
2. Scope and acceptance
These Terms apply to both the Private Thoughts website and the Private Thoughts mobile application. By accessing the website or downloading, accessing, or using the application, you agree to the sections that apply to the service you use. You must be legally able to accept them. If you use the application as a minor, a parent or legal guardian must review and accept these Terms where required by law.
The Apple App Store or Google Play may apply additional store terms to your download, purchase, refund, or use of the application.
3. Availability and changes
We work to keep Private Thoughts reliable, but do not promise uninterrupted or error-free availability. We may update, improve, limit, or discontinue features where reasonably necessary, including for security, legal, platform, or technical reasons.
4. Warranties and liability
To the extent permitted by law, the website and application are provided “as is” and “as available.” Nothing in these Terms excludes rights or remedies that cannot legally be excluded, including mandatory consumer rights.
To the extent permitted by law, we are not liable for indirect or consequential loss, loss caused by a compromised device or cloud account, or data loss resulting from deletion, an unavailable recovery method, or a third-party service outside our reasonable control.
5. Governing law and contact
These Terms are governed by Romanian law, without depriving you of mandatory consumer protections that apply in your country of residence. Courts with jurisdiction under applicable law may hear disputes.
For support or legal questions, use the Support section inside the application or email [email protected]. The legal entity is SERENITY RESEARCH AND INNOVATION SRL, CUI 41490155, Trade Register number J2019003117121, Str. Mihai Românul nr. 13, Sc. A, Et. 7, Ap. 68, Cluj-Napoca, Cluj County, Romania.
Website
6. Information and permitted use
The website presents information about Private Thoughts, its features, privacy approach, availability, and legal documents. Unless a page expressly states otherwise, the website does not provide an account, store your private app content, or synchronize application data.
You may browse and share public website pages for personal, informational purposes. You must not interfere with website security or availability, attempt unauthorised access, copy the website in a misleading way, or use its content in a manner that infringes our rights or the rights of others.
7. Analytics and browser technologies
The website may use Google Analytics 4 to understand visits, performance, referral sources, and interactions, but only after you give explicit analytics consent. We do not use advertising features, remarketing, Google Signals, or advertising identifiers. Website measurement is separate from the application and is never used to access or infer private app content.
The Privacy Policy explains website technical data and service providers. The Website Cookie Policy applies only to the website and explains how to accept, reject, or withdraw analytics consent; it does not apply to Notes, Journal entries, Journey goals, or other private content inside the application.
Private Thoughts App
8. Features and intended use
Private Thoughts provides tools for Notes, Journal entries, moods, personal Journey goals, checkpoints, reminders, local insights, exports, and backup or restore functions. Features may evolve as the product is improved.
Mood labels, reflections, and personal analytics are tools for self-observation. The application is not a medical, psychological, therapeutic, financial, legal, emergency, or crisis service and must not replace qualified professional support.
9. Encrypted local storage and backups
Your working content is stored locally in encrypted, app-private storage on your device. Local storage is the default and does not require cloud backup.
When you request a manual backup, the application creates an encrypted backup file that you can save in a location you choose. Cloud backup is separate, optional, and disabled by default. If you enable it, the application encrypts a recovery copy before uploading it to private application storage associated with your iCloud or Google Drive account.
The readable backup key is not stored inside the cloud backup. The backup contains a password-protected recovery envelope that your saved recovery code can unlock. On iOS, a key record may also synchronize separately through end-to-end encrypted iCloud Keychain when available. We do not receive your readable backup key or recovery code.
Backups are designed for recovery, not live synchronization, and do not move your working content away from the device. A restore is initiated and confirmed by you. You are responsible for protecting your device, recovery code, cloud account, and exported backup files. Losing all usable keys or recovery methods may make encrypted content impossible to restore, including by us.
10. Your private content
You retain ownership of the text, images, audio, and other content you create or add. You grant us no right to use private app content for advertising, profiling, AI training, or product analytics.
You are responsible for having the necessary rights to content you add, export, or share and for choosing where exported files are sent after they leave the application.
11. Licence and acceptable use
We grant you a limited, personal, non-exclusive, non-transferable, and revocable licence to use the application for its intended purpose, subject to these Terms and applicable store rules.
- Do not misuse the application, interfere with its security, or attempt unauthorised access.
- Do not reverse engineer or redistribute the application except where applicable law expressly permits it.
- Do not use the application to infringe another person’s rights or to store or distribute unlawful content.
12. Exports, deletion, and data loss
You can remove individual content, remove all local data, uninstall the application, and use supported export or backup functions. Deletion can be irreversible. Content removed without a usable backup may not be recoverable.
Before replacing a device, uninstalling the application, clearing storage, or starting a restore, verify that any backup you rely on is current and that you can access its recovery method.
13. Third-party services
Optional backup may rely on Apple iCloud, iCloud Keychain, or Google Drive app data storage. Those services are controlled by their providers and remain subject to their availability, account rules, security, and privacy terms.
When you share or export content to another application or service, that destination’s terms and privacy practices apply after the content leaves Private Thoughts.
14. Trial, purchase, and offline access
A 15-day trial begins after onboarding. When the trial ends without a completed purchase, existing private content remains available in read-only mode and may still be viewed, exported, backed up, restored, or deleted, but new content cannot be created and existing content cannot be edited.
Full access is offered as a one-time, non-consumable in-app purchase at the price displayed by the relevant store. Prices, currency, taxes, and availability may vary by country. Purchases are processed and verified locally through Apple StoreKit or Google Play Billing; we do not operate a payment or purchase-tracking backend.
A purchase may be restored on compatible devices using the same eligible store account, subject to the store's rules. Private content remains separate on each device unless you explicitly restore a compatible backup. A backup cannot independently grant a paid licence.
Refund requests are processed through the store where the purchase was made, subject to that store's rules and applicable consumer law. Contact us if a purchase was not delivered or the application does not function as described.